7 Ways Digital Marketing Helps Your Business Grow

Maximize your online presence with effective digital marketing strategies

Have you recently started your own business? Are you looking to expand your business in the digital space? If the answer to both of these questions is yes, then you should focus on Digital Marketing.

Yes, you heard it right; nowadays, businesses are focusing on Digital Marketing to reach their target audience! Digital space is growing at a fast rate when compared to pre-pandemic times.

Digital Marketing encompasses all the digital channels, such as search engines (Google, Yahoo, and Bing—yes, that too), websites, social media, and emails.

Here are some insights to help you realise the full potential of digital marketing and how it can affect your business:

• 48% of consumers start their search queries on search engines.
• 33% of consumers look to brand websites for their queries.
• On a regular day, an average of 350 crore (3.5 billion) searches are made on just Google.
• A total of 58.4% of consumers make an online purchase every week.

Optimize your digital marketing efforts with data-driven insights

Source: Datareportal

These statistics are a testament to the fact that now, more than ever, building social media awareness about your business is essential. When consumers interact with your brand on social media, you are in the best position to nurture relationships, build trust, and increase brand awareness.

Here we are explaining all the information you need to know about digital marketing in this article:

What is Digital Marketing?

Digital Marketing refers to marketing or advertising delivered through digital channels like search engine results, websites, social media, email, and mobile apps. Any form of marketing or advertising that uses the internet and electronic devices.

Through the regular use of social networks, digital marketing seeks to strengthen the interaction between businesses and their customers. The social channels are built around common interests, aims, and themes that simulate user interaction.

You can make use of this strategy to grow your business community. People’s interests align with your brands and following, and taking part in those topics is the first step.

For example, Zomato has created a community that is built around food facts and food-related things. Nurturing relationships is the most important thing to keep in mind.

Why should you opt for Digital Marketing?

A digital marketing strategy connects businesses with their customers when they are online, and is effective across all industries. Business owners can connect with ideal customers on Google through SEO and PPC, through social media with social media marketing, and through emails with email marketing.

Digital marketing is essential for every business. To effectively use digital marketing for your business, you must know what the benefits are. These include:

Digital Marketing is Affordable

Using digital marketing to grow your business and connect with your target audience is the most sensible and cost-effective choice available. With the digital platform being used in such a broad space nowadays, it is simple and inexpensive to put out “advertising” and attract a large audience (even with the expensive costs.)

Higher reach through digital channels

According to statistics, an average person spends around 2 hours a day surfing social media. Teenagers average 9 hours. Digital space is just a finger tap away, so it has become the go-to source for people for entertainment, news, shopping, and information.

Social media and advertising are merely elements of digital marketing, but when combined, they reach a large audience that would not be reached alone.

Ease of access to digital devices

The global mobile internet user base reached 4.2 billion people in 2021. Globally, 5.3 billion people received mobile services, which represents 67% of the population. Experts at GSMA Intelligence have predicted that this number will only go up in the coming years, which presents businesses with a significant facet of the audience to reach. Your audience can be in front of your ads with remarketing ads, email, and text marketing, as well as social media.

Targeted marketing

With the use of digital marketing means, you can reach more people and target people with a particular goal, profession, education level, buying behaviour, and interests.

Through digital marketing, you can target a specific age group and design your advertisement to reach those you want to cater to.

Advanced analytics and statistics

Every day, digital marketing advances. One can analyse even the smallest things.

The technology can help you identify:

• The interaction rate
• The lingering rate
• Sharing rate
• Prompting another action

The technology can even help you identify your:

• Most interactive group
• The triggers which make them more likely to take action
• Terms that are being used to search for your business services

Helpful for small businesses

Digital marketing is like a beacon for small businesses. Large department stores are unable to physically intimidate them when selling their products on any platform.

Whenever a small business is started, its main focus is often on how to get the first set of customers through its gates. Print media ads, such as printed posters, and coupons, are a great way of advertising, but this doesn’t guarantee a continuous flow of customers. The digital market, on the other hand, is a vast space, where new customers are always joining. It provides a continuous flow of customers, and businesses, especially small ones, should not overlook this opportune market.

Print Enhancement

Although print marketing and digital marketing are different, by using the content you use for online marketing, you can further enhance user interaction. It helps maximise the impact and convey your message more effectively!

Reasons for using Digital Marketing Takeaways

• The lower cost of marketing makes it more affordable.
• Access to a wider audience, hence boosting brand awareness.
• The ability to speak with authority on topics related to your industry.
• Being able to incorporate multiple types of media forms for engaging the audience.

The potential audience for digital marketing is much wider than that of traditional marketing methods.

Types of Digital Marketing

Digital marketing, as we have discussed above, is marketing that encompasses all social/digital channels. There are many forms of digital marketing, but broadly, they can be classified into the following categories:

• SEO (Search Engine Optimisation)
• SEM (Search Engine Marketing)
• SMM (Social Media Marketing)
• PPC (Pay per click)
• Content Marketing
• E-mail Marketing
• Affiliate/Influencer Marketing

SEO (Search Engine Optimization)/strong>

SEO refers to the practise of optimising your website’s content, technical setup, and reach such that your pages appear at the top of search engine results for a given set of keyword terms. When visitors exhibit behaviour indicating that they are looking for suitable products, Search Engine Optimization can drive them to your site.

Strong SEO techniques are extremely important in digital marketing campaigns since exposure is the first step towards long-term client engagement.

SEM (Search Engine Marketing)

SEM refers to the marketing strategies businesses implement for their marketing strategies focusing on search engines (Google, Bing, Yahoo, Yandex)

You may be intrigued by the difference between SEO and SEM since both focus on search engines.

Simply put, SEO focuses on optimising your website in such a way that it answers user queries and offers the best value for what they might be searching for. It focuses on driving organic (unpaid) traffic to your website. On the other hand, SEM focuses on both organic and paid traffic(Pay Per Click).

Social Media Marketing

Social media marketing includes the use of all social channels (Instagram, Facebook, Twitter, and LinkedIn, to name a few).

The key to perfect social media marketing goes beyond just having an active social account. Peer-to-peer marketing strategies are one of the most important aspects of social media marketing. The more you engage, the more loyal your customer base will be.

PPC (Pay Per Click)

Paid search or pay-per-click (PPC) advertising appears at the top or side of search engine results pages. These advertisements charge you for each click and can be adjusted to display when specific search phrases are entered, so your ads are targeted to people looking for something specific.

Content Marketing

Effective content marketing should not appear to be commercial but rather educational and valuable for people who are looking for some information. Providing relevant content establishes you as a leader. It makes people follow you and engage with your brand. Content marketing generates three times more leads than paid search advertising in the age of the self-directed buyer, so it’s worth going the extra mile.

E-mail Marketing

Email Marketing is still one of the quickest ways to reach your audience. Email marketing is deemed to be engaging, relevant, and valuable. The emails must be trustworthy, relevant, conversational, coordinated across channels, and strategic.

By integrating email marketing into your marketing automation efforts, you can make your customers aware of your latest items or offers. Besides generating leads and promoting brand awareness, it can also help you build relationships and keep customers engaged between purchases. Email marketing is a way of doing this.

Affiliate/Influencer Marketing

Affiliate marketing is the technique of earning money (commissions) for promoting and selling a company’s products or services. You are only incentivized when you drive a sale, just like a commission-only salesperson.

Digital Marketing includes many other mediums of marketing, but they all boil down to the use of digital mediums, the internet, and electronic devices.

Return of Investment (ROI) from digital marketing

Marketing via the internet Organic content marketing is also a key participant in the digital marketing field, with ROI involving much more than the up-front payback of traditional banner ads.

Beyond commercials, digital marketing reaches customers. 70% of internet users prefer to learn about things through content rather than traditional marketing (MDG)

Digital marketing is the driving force behind content marketing. The top five B2B content marketing strategies include social media content (92 percent), e-newsletters (83 percent), website articles (81 percent), blogs (80 percent), and in-person events (77 percent) (Copify)

SEO requires digital marketing. The first organic search results on Google account for 32.5 percent of a search term’s traffic share (Chitika)

Enlisting Expert Help

Digital Marketing can be an extremely extensive field to navigate, especially if it’s your first time. Fortunately, many Digital Marketing Agencies offer years of expertise with a proven track record of success.

With the right choice for your business, you can compete against the big brands. Are you ready to dive deep into the world of digital marketing and see the results for yourself? The team of experts at GIT Infosys implement various Search Engine Optimisation Strategies to get you to the top. See our past works and choose for yourself.